Perspective on Communications, Media & Growth
Ideas from the intersection of journalism, strategy, and brand — for leaders who want their organization understood, not just seen.
The Messaging Gap Most Organizations Don't Know They Have
Why internal alignment on your story matters as much as the story itself — and how to find the gap before a reporter does.
What Makes a Story Newsworthy — And What Doesn't
A reporter's checklist for what actually gets past the inbox, and why most pitches fail before they're read.
A Brand Audit Is Not a Logo Review
What a real positioning audit examines — audience perception, competitive space, and the gap between how you see yourself and how you're seen.
Should Your Organization Start a Podcast?
The honest version of that question: what a podcast actually requires, and the editorial commitment most launches underestimate.
Visibility Isn't a Vanity Metric — If You Track the Right Ones
Connecting communications work to qualified inquiries, partnerships, and pipeline, instead of impressions alone.
Crisis Communications Starts Long Before the Crisis
The infrastructure organizations wish they'd built before the first difficult question came in.
Media Training Isn't About Talking Points
Why the executives who do best on camera are the ones who stopped trying to sound like a press release.
What Your Competitors' Communications Reveal About Your Opportunity
A practical approach to competitive analysis that looks at messaging gaps, not just market share.
Executive Video That Doesn't Feel Like a Corporate Video
How documentary-style storytelling techniques make leadership content watchable, not just approved.
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